Owner, Dylan Ulrich, and his wife Michelle, opened 10Ten Fitness at the start of 2020 after purchasing and rebranding an existing gym in Downtown Sarasota. Two months in, the gym was forced to shut down due to Covid-19.

During this time, they took advantage of the opportunity and got to work remodeling the space. It was a full-family effort, with all hands on deck, including their two young sons, who were 2 and 4 years old at the time. With Dylan’s previous construction experience and Michelle’s eye for design, the duo created a beautiful space for the Sarasota community to enjoy.